I'm a Funeral Director. This is the tool I wish I'd had.

I'm Nathan Morris. I'm an active Funeral Director — not a consultant who used to be one, not a vendor pretending to understand the work. I'm in arrangement rooms. I sit with families. I write the price lists I'm asking you to upload.

Here's what I see, every week:

Independent funeral home owners are the last people in this industry with anything close to a fair shake. SCI has a pricing team. Carriage has a pricing team. Park Lawn has a pricing team. You, probably, have a notebook and a gut feeling and a GPL that hasn't been meaningfully updated since the last time your printer offered a deal on 50 copies.

That's not a knock. It's just the truth of running a single-location home: you don't have time to benchmark your Basic Services Fee against the next county over. You don't have time to read every FTC workshop transcript. You don't have time to figure out whether your itemization holds up if the ANPR lands the way most of us think it will.

So I built GPLscore.

The free grade gives you a letter grade and three findings in 60 seconds. The Deep Audit at $197 is a 15-page strategic document — line-by-line compliance, regional pricing, ANPR-readiness, and a 30/60/90-day plan. The $1,497 Done-For-You is what it sounds like: I write your GPL, you print it Monday.

Same standards I hold my own home to. No fear-mongering. No upsell loops. No data sold to wholesalers. Just the document that protects your margin and protects your families from confusion at the worst week of their lives.

If your GPL is solid, the grade will tell you. If it isn't, you'll know exactly what to fix, and roughly what it's costing you.

Upload it. Let's see where you stand.

— Nathan Morris, Funeral Director · Western Kentucky