Notes from arrangement rooms, GPLs, and FTC dockets.
Short posts on the Funeral Rule, pricing strategy, and what independent owners are actually dealing with.
May 2026
Your Basic Services Fee is probably too low. Here's how I'd test it.
Most independents quote a Basic Services Fee 5–10% under regional median because they haven't benchmarked it since 2021. Here's the test I run before I touch a single line item.
Read →May 2026What the ANPR will actually do (and what it won't).
The pending Funeral Rule amendment is more conservative than the noise around it. A working Funeral Director's read on what to expect — and what to put in your GPL now.
Read →May 2026The three lines on your GPL that families actually read.
Families don't read your full price list. They scan three things. Get those three right and the rest of the document does its job.
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